Perryman's Alignment Web Design & SEO
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We began working with the owner of Perryman's Alignment to increase their internet exposure for all of the services they offer and not just alignments. The process started by sitting down and going over what type of customers they would like to acquire and how those customers would find them. They have been in business since the 50's and have a very recogisible brand within the market but where they were missing out on customers were those that searched for something other than the business name. This is where we came in to help. |
What it Accomplished
What would an extra 100 calls mean to your business? That is what we were able to provide in 3 months of working with the client. This was accomplished through building a website from the ground up and then connecting that website to their Google business listing. We also did all of the review management for the Google business listing and created citations on the web to help boost their listing. The website is gaining traffic daily and the owner is booked out weeks in advance.
Website Design
For this website we wanted to showcase all the services offered by our client. This included more than the standard alignments. From engine repair to brake service we built a website that would highlight them all. This particular client has many high end vehicles come to his shop so we also created a photo gallery to place a spot light on the type of customers the owner wants to continue attracting! Check out their full site dedicated to auto repair in Lexington, NC.
Content
As with all of our websites the content written is 100% unique to that client and targeted for specific keywords that users will search for when trying to find services offered by the shop.
On-Site SEO
When scoping out the project the owner elected to have our on-site SEO optimization package.
This package includes:
This package includes:
- Inter-linking between all pages on the website
- Keyword targeted content creation
- Meta page titles
- Meta page descriptions
- Alt text for images
- H1 page titles
- Blog creation with and all associated content
- Minimum word count of 500 for service and blog pages
- Image size optimization
- Unique content
Off-Site SEO
The offsite SEO package chosen by the owner included the following:
- Anchor text optimization for backlinking
- Guest blog posts
- Relevant authority backlinks from PBN
- Relevant backlinks from others in the industry
Google Business Listing
The Google Business package chosen by the owner included the following:
- Creation and verification of listing
- 100% completion of google business profile
- Monthly posts from business listing
- Image optimization with Geotagging
- 200 citation listings of NAP (Name, Address, Phone Number)
- Creation of google business website
- Review management