Piedmont Site Works Web Design & SEO
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We began working with the owner of Piedmont Site Works to increase their internet exposure for all of the services they offer. The process started by sitting down and going over what type of customers they would like to acquire and how those customers would find them. We also wanted to highlight additional services that previous SEO companies had chosen not to add to the website for the client. Prior to finding us they were working with a large national SEO company that provided pretty reports but they lacked substance and did not take the time to explain what was being done to the site and why. |
What it Accomplished
We now have Piedmont Site works showing up for multiple services that customers had no idea they offered prior to our engagement. This has resulted in double the number of calls coming through their google business listing and organic leads coming through the website contact forms. We were even able to generate leads through facebook ads for the client during a time when their phone was not ringing. We are looking forward to the long term relationship with Piedmont Site Works and hope that if you need an Excavation Contractor in High Point, NC you will reach out to this great company!
Website Design
For this website we wanted to showcase all the services offered by our client. As an excavation contractor and equipment operator there are many jobs that Piedmont Site Works can handle. These went beyond the standard grading jobs and include major projects such as erosion control, pond building, and even Motocross track creation. We gave the client a responsive website that is easy to use on mobile devices as well as integrated contact forms for customers to be able to easily request services. It was a pleasure working with the client and we know that they now have a website that will serve them well for years to come.
Content
As with all of our websites the content written is 100% unique to that client and targeted for specific keywords that users will search for when trying to find services offered by the contractor.
On-Site SEO
When scoping out the project the owner elected to have our on-site SEO optimization package.
This package includes:
This package includes:
- Inter-linking between all pages on the website
- Keyword targeted content creation
- Meta page titles
- Meta page descriptions
- Alt text for images
- H1 page titles
- Blog creation with and all associated content
- Minimum word count of 500 for service and blog pages
- Image size optimization
- Unique content
Off-Site SEO
The offsite SEO package chosen by the owner included the following:
- Anchor text optimization for backlinking
- Guest blog posts
- Relevant backlinks from others in the industry
Google Business Listing
The Google Business package chosen by the owner included the following:
- Creation and verification of listing
- 100% completion of google business profile
- Monthly posts from business listing
- Image optimization with Geotagging
- 200 citation listings of NAP (Name, Address, Phone Number)
- Creation of google business website
- Review management