Top Shelf Closet
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The owner of Top Shelf Closet came to us just as he was beginning to venture into the world or designing, fabricating, and installing custom closet systems in Wilmington. After making a significant investment in equipment and software needed to make the products he sold, while also working a second job, he did not have the time or knowledge about how to make a website that would generate leads for his business. This is why he choose to outsource creating a website and having the SEO completed by Local Top Three. |
What it Accomplished
Everything you will find below is what most web designers or SEO companies will go into detail about when they are trying to sell you their services. You can read below and decide for yourself if they have more or something better to offer than we do but this is what we were able to do for this our client Top Shelf Closet.
For the main keyword they wanted to target we were able to design a website and have them ranking on page 1 of google within 3 months. By month 4 they claimed the top spot in organic search rankings. This top spot receives the majority of all web traffic and will result in more business for this owner. Contact us now to find out how we can do the same for you!
For the main keyword they wanted to target we were able to design a website and have them ranking on page 1 of google within 3 months. By month 4 they claimed the top spot in organic search rankings. This top spot receives the majority of all web traffic and will result in more business for this owner. Contact us now to find out how we can do the same for you!
Website Design
The customers that are evaluating options for installing custom organization systems in their home's expect to see a professional appearance when visiting a potential providers website. With this in mind it was decided to go with a fully custom website created by our top design professionals that have over 20 years experience in web design. The website has a very high end look and feel as text fades in and out of the page as the user scrolls with images in the background also coming in and out of view. Professional photos were used throughout the site to showcase the craftsmanship of the product that Top Shelf Closet can provide. Individual service pages were added to further highlight what capabilities the provider has as well as a blog was added. This blog contains relevant articles as they relate to keywords the site is trying to rank for. More about this in the SEO section. We also added a projects gallery where the client can showcase his work as he completes more projects around the Wilmington area.
Content
All of the content found on the website was created by us and is 100% unique to their website. Other web design companies may tell you they will provide you with hundreds of pages on your website but what they don't tell you is that it is copied from other websites they have built for other clients. This means that in the eyes of search engines you have just plagiarized other websites and you will not get credit for those pages. The content used on this website was written by individuals that are based in the US and were taught english as their first language.
On-Site SEO
When scoping out the project the owner elected to have our on-site SEO optimization package.
This package includes:
This package includes:
- Inter-linking between all pages on the website
- Keyword targeted content creation
- Meta page titles
- Meta page descriptions
- Alt text for images
- H1 page titles
- Blog creation with and all associated content
- Minimum word count of 500 for service and blog pages
- Image size optimization
- Unique content
Off-Site SEO
The offsite SEO package chosen by the owner included the following:
- Anchor text optimization for backlinking
- Guest blog posts
- Relevant authority backlinks from PBN
- Relevant backlinks from others in the industry
Google Business Listing
The Google Business package chosen by the owner included the following:
- Creation and verification of listing
- 100% completion of google business profile
- Monthly posts from business listing
- Image optimization with Geotagging
- 350 citation listings of NAP
- Creation of google business website
- Review management
Social Media Management
The Social Media package chosen by the owner included the following:
- Creation of Facebook Page
- Monthly posts
- Post of any new project that is completed
- Linking of Facebook page to website